Changing wall colors is one of the most impactful and affordable ways to transform any space—whether to increase a property’s value before selling or to refresh the décor. Since walls cover a significant visual area, their colors instantly set the tone of a room and leave a lasting impression.
The right color choice can make a space feel warm, inviting, and move-in ready. The wrong one might turn buyers away.
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Curious which colors appeal to buyers—and which ones send them running? Check out the best (and worst) color choices according to the 2025 Color and Interior Design Trends Report by Fixr.com, based on interviews with 67 industry experts.
Colors That Add Value to Living Spaces
Bold, vibrant hues like Rain Cloud by Sherwin-Williams might appeal to some buyers, but they’re not universal crowd-pleasers. Experts still recommend sticking with shades that have broad appeal.
Preferences are evolving, though. While crisp white dominated the last decade, it’s now considered cold and uninviting. For 2025, 85% of design experts favor softer, warmer whites.
These hues create a cozy, neutral backdrop that helps potential buyers imagine the space with their own style and furnishings. Popular warm whites include White Dove by Benjamin Moore and White Snow by Sherwin-Williams.
Beyond whites, 28% of experts recommend greige—a warm, gray-beige neutral perfect for living areas—while 24% suggest beige tones like Sherwin-Williams’ welcoming Malabar.
Other notable shades include taupe (18%), which closely resembles Pantone’s Color of the Year, Mocha Mousse, along with earthy blush tones (12%) and soft greens (10%). Brown, cool blues, deep blues, and traditional gray are also considered safe and appealing options.
Ideal Colors for Creating a Peaceful Bedroom
The primary bedroom should feel like a serene retreat for rest and relaxation—and color plays a big role in achieving that.
According to the report, 76% of experts recommend warm neutrals for bedroom walls. Soft, inviting whites are favored by 42%, followed by nature-inspired tones: earthy green (25%), cool blue (18%), and blush (10%). These shades promote tranquility and well-being.
Among warm whites, Alabaster by Benjamin Moore stands out. For a natural, calming look, try light sage—currently a favorite among designers and paint brands.
Other recommended hues include gray (10%), beige (8%), and soft pastels (6%).
Exterior Colors That Enhance Curb Appeal
The exterior color of a home plays a crucial role in making a good first impression—and can determine whether buyers feel drawn to a property or keep driving.
According to 45% of experts, off-white will be the most attractive façade color in 2025. Timeless and versatile, it works well with various architectural styles and finishes.
Natural wood siding came in second (36%) for its warm, organic look, which aligns with the growing popularity of biophilic design. For those wanting a bolder appearance, dark gray (24%) stands out with a sleek, modern feel.
Other options include black (13%), navy blue (13%), sage green (10%), and soft beige (10%).
Interior Colors That Turn Buyers Off
While some colors create a welcoming atmosphere, others have the opposite effect. According to the report, 73% of experts agree that lime green is the least recommended color. It’s loud, dated, and can negatively affect how buyers perceive a home’s value.
Next is bright pink (42%), which may come across as overpowering and hard to style. Despite the Barbiecore trend’s popularity in 2023, experts now consider it overly niche.
Other colors to avoid include red (35%), purple (30%), orange (30%), mustard yellow (20%), cobalt blue (3%), and black.
Choosing Color Is a Strategic Move
Picking the right color palette is essential to boost property value, create inviting interiors, and attract buyers. Before repainting or redecorating, consult up-to-date trend reports—or better yet, get advice from a professional interior designer. That way, you’ll ensure visual harmony, functionality, and a lasting positive impression.
Source: ApartmentTherapy
This content was created with the help of AI and reviewed by the editorial team.
